The Soul of Sledgehammer

The Art of Story.

The Science of Visibility.

[ HUMAN-FIRST ]

For over a decade, our award-winning studio has been obsessed with one thing: telling stories that connect with people on a human level.

[ A DECADE OF OUR CRAFT ]

We started Sledgehammer with a passion for cinematic storytelling.

For ten years, we partnered with incredible brands to capture the soul of a place, a product, an idea.

Then, we saw the shift. We saw how AI was changing the way stories are found and felt. We saw the risk of great work becoming invisible. This film is a celebration of that journey.

We weren’t afraid. We were excited.

This new landscape rewards the very authenticity we’ve built our reputation on. It champions real expertise. So we went deep, combining our decade of human-first filmmaking and award-winning video with a new obsession: understanding the science of visibility.

Today, we don’t just create beautiful films. We create Smart Films.

Two ladies are surprised to see a Stormers rugby star. Shot on location on Muizenberg Beach for the Pass the Love Project with DHL Stormers and Cape Town Tourism
Rory Appleton filming — Rory Appleton, wearing a hat and brown jacket, operates a Blackmagic camera rig among Groot Constantia vineyards.

Our tools have evolved.

Our Storytelling soul hasn’t changed.

  • We are obsessive about quality, from the first frame to the final line of code.

  • We demystify the complex and provide a clear, strategic path forward.

  • Our work will always be, first and foremost, about connecting with people on a real, human level.