We Are Worth Waiting For
Client: Cape Town Tourism
Brief: Created during the height of the global COVID-19 pandemic and hard lockdown in South Africa, the film needed to tell the world that Cape Town would still be there, waiting for them.
Approach: Due to restrictions on filming at the time, we combined a montage of existing footage with a heartfelt voiceover to convey the message and give meaning to a collection of visuals. We aimed to evoke an emotional connection to the place by tapping into people’s nostalgia and wanderlust.