Brief:To show local and international travellers that Cape Town’s travel and hospitality industry has created a travel ecosystem that is truly covid compliant.
Approach:We pushed the envelope on this project and shot the entire film from the perspective of a traveller. This allowed us to illustrate real life covid measures in action – whilst still celebrating Cape Town as a must-see destination.
In order to execute this production we built a custom POV rig. This allowed us to shoot the film in cinema quality, while directing the talent through the scenes.