Brief:To craft a startup launch film that introduces Stardust’s adventurous spirit to the world… and beyond.
Approach:Instant coffee granules ain’t the sexiest – but their effects sure are! So, we created the character of Rocket to serve as the personification of Stardust’s off-the-wall brand personality and lofty ambition (being the first coffee on Mars). As well as to bring to life the psychoactive effects that accompany responsible coffee consumption.
Rocket’s humourous yet tragic tale shows that Stardust is truly made for all adventures. Besides being a central figure in the launch film, Rocket has the potential to become the cornerstone of Stardust’s marketing collateral.