Brief:Create a 10-min film for international travel agents and tour operators that showcases (pretty much) everything you can do in Cape Town. The end use of this film was to be online roadshows and international conferences. As a result, we had to ensure the film was followable without audio as it would often be screened on mute.
Approach:We compartmentalised the film into days/themes to make it easy to follow, using text to drive the narrative and communicate key narrative points. A cinematic filming style helped to both showcase and transition between spaces and activities.