Connected by Trail
Client: Discover Cape Town and the Western Cape
Brief: Our brief was to highlight the inclusive trail running community and adventurous spirit of the Western Cape region, inspiring adventure travellers to pin it as their next travel destination.
Approach: By following four key personalities with a shared passion and love for the outdoors, we offered insight into favourite running spots and—by combining their voices—told the story of local trail running and the community behind it.
Featuring: Ryan Sandes, Stu McConnachie, Meg Mackenzie & Nicholas Rupunga