Connected by Trail

Client: Discover Cape Town and the Western Cape

Brief: Our brief was to highlight the inclusive trail running community and adventurous spirit of the Western Cape region, inspiring adventure travellers to pin it as their next travel destination.

Approach: By following four key personalities with a shared passion and love for the outdoors, we offered insight into favourite running spots and—by combining their voices—told the story of local trail running and the community behind it.

Featuring: Ryan Sandes, Stu McConnachie, Meg Mackenzie & Nicholas Rupunga

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