Chasing Lines

Client: Discover Cape Town and the Western Cape

Brief: Celebrate the ‘spirit of adventure’ that runs through the Western Cape.

Approach: We wanted to humanise the province and its adventurous spirit by forefronting the people who make the experiences unique. By combining the narrative of Peter Slingsby, South Africa’s OG cartographer, and photographer Simon Pocock, we were able to seamlessly connect the diverse experiences and biomes of the Western Cape.

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